Objectives of Maxis Mobile - Marketing Plan Essay Example for Students

Question: What areObjectives of Maxis Mobile? Answer: The company deploys the use of sophisticated technologies that connect and enrich people's lifestyles irrespective of their location and distance from one another. Maxis group endorses growth and support services to the customers in a manner that attempts to improve the company's effectiveness and overall performance. Another objective of Maxis is bringing a social-economic development in the business environment to promote education, health, and agri-business within the community. The company looks forward to integrating information and communication-based technology in an attempt to establish and enable corporate responsibility towards connecting customers in different locations. Company analysis For ensuring sustainable development in the business environment, companies should clearly understand the factors surrounding their day to day activities. Just like any other business environment, Maxis is surrounded by many factors that go beyond the management's control and may affect the business operations either positively or negatively (Kaplan Norton, 2001, p. 100). It remains important for management to analyze the effects of external environmental factors on the telecommunication activities of the company so as to determine the definite potential of the business. Macro Environmental Factors The PESTEL analysis helps business managers to develop effective strategies based on the enterprises current position in the market and come up with sound policies for accomplishing the already set goals shortly (Yuksel, 2012, p. 52; Yeates, 2002). Below is a detailed analysis of Maxis Mobile Company Macro environmental factors explaining the companies present outcomes. Legal-Political Factors Political, environmental factors comprise of government's concern towards employment rules, consumer protection laws, tax laws, health and safety requirements, trade restrictions, and environmental regulations (Yeates, 2002, p. 88). It is the responsibility of Malaysian government to ensure that the services offered by Maxis satisfy consumer demands and that every customer feels contented with the telecom services provided by the company(Yuksel, 2012, p. 90). The company must comply with the employment laws set by the external government by ensuring equal job opportunities for the qualified personnel in both the home and foreign markets.Politically stable business environment impacts positively to the company's overall productivity. Maxis always remains updated of policy changes by the Malaysian government regarding telecommunication sector and even to the business industry as a whole(Dreher, European Journal of Political Economy). In this regard, Maxis Mobile company is licensed to offer telecommunication services both domestically and internationally, something which enables the company to enjoy substantial economies of scale in the telecom industry. Economic Factors Economic factors cannot be controlled by a firms management and therefore, affect the cost of capital and purchasing power of Maxis. Economic factors include inflation, currency exchange rates, interest rates, monetary and fiscal policies, price levels and charges, education, and unemployment rates (Kose, et al., 2003, p. 1216). One of Maxis's vision statement is meeting the economic needs of Malaysia by providing education, employment, and encouraging shareholders to keep investing in the company. Management of the business strategies channeling its efforts to building an environment that fall within all unpredictable changes in the economy. The Economic slowdown and depressions in the foreign markets results to an overall decline in domestic consumption of Maxis telecom services by the principal stakeholders (Faulkner De Rond, 2000, p. 206). India remains ranked as a developing country with a lot of potential growth bestowed in telecom industries operating within the nation. The e xcellent Gross Domestic Product(GDP) 7 percent rate in Malaysia provides an ideal ground for a sustained growth of Maxis mobile corporation (Faulkner De Rond, 2000, p. 200). In the world's service sector, Maxis emphatically commands a firm base that is anti-economy depressions, caused by unfavorable fiscal and monetary policies. Social-Cultural Factors Social factors impact significantly on the consumer needs and both the existing and potential market size for Maxis company's services. Examples of social factors are population growth, population age, health attitudes, social welfare, and domestic structures (Sanyal, 2005, p. 139). Customers mindset, ideas, and perceptions impact mostly on Maxis' service provision in the market. The society's beliefs, norms, customs, and behavior dictates the manner by which the company conducts its business operations (Reich Benbasat, 2000, p. 85). The population structure of Malaysian people remains complicated for Maxis to understand since it comprises of subpopulation segments each possessing their unique values, beliefs, and customs.Customers tastes and preferences on the company's services requires the management to remain aware of the society's preferences to promote growth (Need, 2006, p. 50). External and internal integration of organizational cultures maintains a continuous interaction of peoples attitudes and behavior in a manner that things get done in the right order (Thornton, et al., 2011, p. 88). Internal integration involves socialization of new members in the company, creation of-of close links of the firm and a feeling of identity among the staff thereby improving the staff morale. Technological factors Technology influences investment decisions, make or buy choices, barriers to entry in the market, and investment based incentives (Kshetri, 2007, p. 50). Technological factors include production efficiency, research and development, knowledge management systems, network coverage, changes in market trends, and intellectual property (Kshetri, 2007, p. 38). The role of technology in organizations involves assessing the challenges that have an effect or potential effects in altering the day to day operations of a firm.Technological phase in business keeps getting more rapid, and in most times its impacts in a company's market cannot be predicted. In particular, the telecommunication industry is faced with rapid changes in technologies and therefore Maxis company keeps updated of technological advancements in the market so as to continue thriving (Kshetri, 2007, p. 56). The company adopts the use of sophisticated technologies that assist in providing high-quality services to the world mar ket and thus gaining a competitive advantage over the key competitors.Environmental FactorsThe surrounding environment of business remains relevant for any industry to thrive in both home and foreign market. With the universal globalization significance in the telecom industry, environmental factors affect their performance. Environmental factors include climate change, weather factors, and geographical location of the business (Trkman, 2010, p. 125). Natural disasters and adverse weather cycles pose a significant danger for companies to carry out their activities in certain locations. For gaining location advantage, the government establishes its network boosters in situations that make it possible for smooth flow of network from a region to another. The company strives to meet the requirements of the law that state that it is illegal for the company to dump their waste products unnecessary in the environment (Halme Huse, 1997, p. 140). The business climate should be healthy to ma ke both the owners and stakeholders happy of their dedicated actions towards promoting sustainable development in the corporate sector (Calantone, et al., 2003, p. 99). Weather issues create logistical challenges in the telecom service production by the company. Micro Environmental Factors Microenvironmental factors are elements in the immediate surrounding of an organization that affects its decision-making process and performance. Although microenvironmental factors may be controlled by the management, some of them acts as external factors and thus may not be fully controllable (Walker Brown, 2004, p. 580). The management of Maxis company should understand the macroeconomic factors affecting the provision of telecom services so as to prepare efficiently and plan the strategies to apply in an attempt to establish long term development. The most important stakeholder in any company is a client. Maxis focuses on successfully attracting a broader customer base so as to increase its overall profitability. The clients of the business demand high-quality telecommunication services (Walker Brown, 2004, p. 578). Partnering with the target market assists the company to win more customers from the market. However, this is not enough for the company to meet its set objectives. Maxis company should, therefore, develop an effective marketing campaign program to inform customers of its new offers (Bordo Rousseau, 2006, p. 444). Promotional campaign programs should be established to build Maxis customer base in both Malaysia and other foreign markets. There is no company, irrespective of its size, enjoys monopoly power in the international market. Companies should understand the business world and remain anxious to knowing the strategies used by competitors to thrive in operations (Parry, 2012, p. 220). Maxis Mobile company faces competition from other telecom companies like Telecom Malaysia Celcom, Packet One Networks, U Mobile, and DiGi in its dedicated efforts towards providing excellent bandwidth services to its customers in theThe company faces stiff competition in attracting more mobile subscribers of Celcom and DiGi.Com. In the past, Maxis suffered from customer dissatisfaction, and Celcom attracted more customers to rely on its services rather than relying on mobile subscription services from Maxis. However, Maxis reverted by establishing fast, affordable, and reliable services an aspect that made it gain a competitive advantage over Celcom.The human resources of a company produce and service the products that keep the business thriving in the market (Parry, 2012, p. 230). Companies should recruit personnel with the right skills and knowledge, qualification, experience, and expertise in the technology applied to provide services to the next and global market. Maxis company adopts the use of sophisticated technology, and this makes the company employ employees whose expertise in technology is unquestionable.The availability of qualified and motivated employees in telecommunication sector remains a vital factor in economic success. Maxis company uses well-defined strategies when recruiting more personnel in the industry. A remarkable experience in customer service provision is the most considered qualification for anyone to beco me hired as an employee in the company (Parry, 2012, p. 237). For motivating and improve employee morale while working in the business, the company reasonably pays the staff an excellent salary as well as offering fair promotions.Both the potential and existing shareholders of a company always have an interest in the operations and outcomes made by the concerned corporation (Frese, 2000, p. Businesses cannot thrive in the market without investors support. Maxis's shareholders invest their funds in the enterprise with the expectation that desirable returns will get realized. The company's mission states that the company wishes to establish a long lasting relationship with the investors since the management understands that shareholders are a major source of finance.Maxis company policy treats investors in an extraordinary manner since the shareholders share the risks faced by the corporation by offering support and expertise when necessary. Maxis ensures that investors are paid divid ends in return to their invested funds as a share of profits obtained by the corporation (Hussain Yaqub, 2010, p. The company's investors measure its future by analyzing its financial base and strength as well as evaluating future cash flows.General public refers to the local community's perception on the operations of a company. The branded image on a firm's reliability in service provision impacts significantly to its overall productivity. The company recognizes the role of local media for media acts as a marketing channel through broadcasts made to the publics on the excellence performance of the business in the market, new offers, and promotions, and job advertisements.Porters 5 Forces AnalysisThe company faces stiff competition from its top rivals in the telecom industry. For coping with external threats, Maxis Mobile Corporation firmly keeps building brand awareness to the customers by thorough participation incorporates social responsibilities.Other companies, DiGi and Celco m.com, offer telecom services just like Maxis (Bordo Rousseau, 2006, p. 44). The company, therefore, adopts differentiated strategies while delivering its communication services through the use of sophisticated technologies.Every business industry has aspirants. The potential competition posed by new telecom firms entering the Malaysia market remains to be a significant threat to Maxis. The company utilizes the advantage of commanding wide ranges of the capital source to compete them out.Customers to the companys services have a high bargaining power that dictates what charges Maxis will employ in its services provision (Faulkner De Rond, 2000, p. 198). Maxis overcomes this threat by ensuring retention of only the affordable brands but with high quality.The telecom sector faces a little pressure from the business vendors. The providers of information to get broadcasted remain to be the publics within the country. Maxis bills them out their expenditures and thereby affording qualit y information.Maxis mobile company is strategically located in Malaysia and thus making it accessible for distribution of information within and across the borders. Through the well-established company versus customers channels for data flow, the company manages to address the growing rates of demand for the key clients (Walker Brown, 2004, p. 591). Maxis adopts maintenance of informal. Formal, and friendly relationship with the customers, and the aspect that attracts a global reliance on the company's services.The key performance indicators quantify the measures taken by Maxis Company to gauge the performance over the last three financial years. Essentially. KPI measures are integrated with benchmarks to compare a company's financial results against the principal competitors (Trkman, 2010, p. 130). In this case, KPI analysis involves a benchmark of Maxis Moble company with other telecom firms in Malaysia to compare their financial status and effectiveness over the past three years .